Night Nite Babies

From Invisible to Visible: How a Sleep Consulting Brand Achieved Local & National SEO Success

Client

The client is a specialty endocrinology clinic offering comprehensive care for disorders like diabetes, thyroid issues, PCOS, and menopause. The practice is led by a highly qualified, double board-certified endocrinologist committed to providing exceptional patient care.

Project Timeline

Client Onboarded: May 2025

Campaign Duration: 3 Months (May – July 2025)

Objective

The main objective was to make Night Nite Babies the go-to resource for parents searching for sleep consultants online. Goals included:

Improve keyword visibility across local and national searches.
Secure higher rankings in Google’s Local Map Pack (GBP).
Build domain authority through quality backlinks.
Increase brand trust and visibility with parents seeking sleep support.

The Challenge

Before the campaign, Night Nite Babies had limited online visibility and struggled to compete with larger parenting and consulting websites. Challenges included:

Few ranking keywords and little organic search traffic.
Weak local visibility in Google Business Profile (GBP).
Lack of authoritative backlinks.
Minimal structured content targeting parent pain points and high-intent keywords.

The Solution: A 3-Pillar Growth Strategy

Pillar 1: Technical & On-Page SEO Foundation (Month 1)

We began by optimizing the technical and content foundation of the website to improve crawlability, performance, and conversions.

Conducted a full technical audit and resolved site errors.
Improved page speed through image compression and code minification.
Implemented schema markup for LocalBusiness and Services.
Optimized site architecture and internal linking for parent-focused navigation.
Enhanced conversion points with clear CTAs for scheduling consultations.

Pillar 2: Content Expansion & Keyword Targeting (Months 1-3)

We created targeted content to position Night Nite Babies as both a local sleep consultant and a national parenting resource.

Built dedicated service pages optimized for sleep consulting keywords.
Published in-depth blog posts addressing common parenting and sleep-related queries.
Developed geo-targeted landing pages to increase visibility in surrounding areas.
Ensured content followed E-E-A-T principles to build credibility.

Pillar 3: Authority & Trust Building (Months 1-3 months)

To strengthen authority and visibility, we executed a strategic off-page campaign:

Built 50+ high-quality backlinks from reputable parenting, lifestyle, and health blogs.
Optimized and actively managed the Google Business Profile with keyword-rich posts, FAQs, and services.
Standardized local citations across major platforms for consistent NAP details.
Leveraged GBP strategies to improve visibility in the top 3 map pack for targeted local keywords.

Quantifiable Performance Results (After 3 Months)

Our campaign delivered strong, measurable growth in keyword rankings, authority, and local presence:

Keyword Rankings: Now ranking for 150+ keywords in Google search.
Top 10 Rankings: Achieved 20+ keywords in the top 10 search results.
Google Maps Visibility: Ranking in the top 3 local map pack for high-intent, targeted keywords.
Backlink Growth: Built 50+ quality backlinks from authoritative sources.

Overall Impact: Night Nite Babies is now a trusted local and national resource for parents, with stronger brand visibility, higher website engagement, and more consultation inquiries.

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Realdrseattle® is a data-driven digital marketing agency dedicated to helping ambitious businesses go beyond & capture their market.

You can contact us at (206) 787 – 0784