Northwest Face & Body

From Declining Rankings to 32,000+ Organic Users: A Cosmetic Surgery SEO Case Study

Client

Northwest Face & Body is a leading cosmetic surgery and medical spa practice located in Kirkland, WA. With more than twenty years of service in the community, the clinic has built a strong local reputation for procedures like facelifts, brow lifts, breast augmentation, and advanced non-surgical treatments. Despite their offline reputation, their online visibility lagged behind, preventing them from reaching new patients searching for cosmetic procedures in the area.

Project Timeline

Client Onboarded: April 2025

Campaign Duration: 5 Months (April – July 2025)

Objective

The goal of this engagement was to restore and grow NW Face & Body’s online visibility after years of declining rankings. Specific objectives included:

Redesign and optimize the website for SEO to improve speed, user experience, and conversion rates.
Increase local and regional search visibility for high-intent cosmetic surgery keywords.
Drive consistent, qualified patient inquiries through organic search.
Position the practice as a leading authority for both surgical and non-surgical cosmetic services in Kirkland and nearby markets.

The Challenge

Before our involvement, nwface.com was underperforming despite the practice’s strong reputation:

Outdated website design and slow site speed.
Non-localized, generic content targeting only high-competition keywords like “breast augmentation” and “tummy tuck.”
Unoptimized images and media slowing down page load.
Broken internal links, HTML errors, and poor technical structure.
Minimal visibility in local search results beyond Google Business Profile.
These challenges left the website ranking for only a small number of keywords, capturing less than 10% of relevant searches. As a result, organic leads and new patient conversions had dropped significantly.

The Solution: SEO Website Redesign + Comprehensive Optimization

We executed a holistic strategy focused on both technical SEO and modern web design to make nwface.com competitive again:

Pillar 1: Technical SEO Foundation

Site Speed Optimization: Compressed images, minified scripts, and improved server response times.
HTML & Schema Fixes: Cleaned up errors and added Medical Clinic/Physician schema to boost SERP presence.
Crawlability & Indexation: Fixed broken links, improved site architecture, and resubmitted the sitemap for faster re-indexing.
Conversion Optimization: Implemented clear CTAs (“Book Consultation”), click-to-call buttons, and streamlined forms.

Pillar 2: Content & Localization

Localized Keyword Strategy: Developed a keyword plan focusing on Kirkland and Bellevue, while expanding to surrounding areas.
Content Optimization: Refined procedure pages and blogs to target modern, long-tail searches and patient FAQs.
New Content Creation: Published fresh geo-targeted landing pages for high-value procedures.

Pillar 3: Authority & Visibility Building

Backlink Acquisition: Secured links from high-quality local, medical, and news websites.
Directory Listings: Standardized NAP (Name, Address, Phone) across all major directories.
Google Business Profile Optimization: Enhanced GBP with services, Q&A, photos, and regular posts to boost map pack visibility.
Press Releases & PR Outreach: Distributed practice news to generate buzz and natural backlinks.

Quantifiable Performance Results (After Optimization)

Our data-driven approach delivered dramatic results:

Keyword Rankings: nwface.com now ranks for 13,246 keywords, including first-page positions for high-value procedures.
Top 3 Positions: The practice holds top 3 rankings for both procedure and Google Business Profile pages.
Organic Traffic: The website drives over 32,000 organic quarterly visitors, a dramatic improvement from its previous lows.
Patient Inquiries: With higher visibility and conversion-focused design, NW Face & Body has seen a steady increase in appointment requests.

The Legacy

Northwest Face & Body’s online presence now matches their reputation as one of Kirkland’s premier cosmetic surgery practices. With continuous SEO updates, their site remains competitive in rankings, bringing in consistent new leads. Beyond growth in surgical patients, their enhanced visibility has also fueled the expansion of non-surgical services.

By transforming nwface.com with an SEO-first redesign, we not only reversed years of declining search visibility but also built a scalable foundation for long-term digital growth.

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Realdrseattle® is a data-driven digital marketing agency dedicated to helping ambitious businesses go beyond & capture their market.

You can contact us at (206) 787 – 0784