Orchid Periodontics & Dental Implants

From Page 3 to #1: How a Periodontics Clinic Grew Organic Traffic by 300% in 4 Months

Client

The client is a specialty periodontics clinic providing expert care for gum disease, dental implants, and other complex periodontal procedures. The practice is led by a highly qualified periodontist dedicated to delivering exceptional, specialized patient care in their local community.

Project Timeline

Client Onboarded: April 2025

Campaign Duration: 5 Months (April – July 2025)

Objective

The primary objective was to establish the clinic as the dominant local authority for specialized periodontal care. Key goals included:

Achieve #1 rankings for high-value, patient-intent keywords.
Dramatically increase qualified appointment requests from organic search.
Elevate the clinic’s online discoverability for patients in its primary city and surrounding communities.

The Challenge

Before our partnership, the clinic was effectively invisible online, struggling to connect with local patients actively seeking their specialized services. This required addressing critical challenges, including limited search visibility, untapped potential in reaching patients with specific conditions, and a weak technical foundation that hindered website performance.

The Solution: A 3-Pillar Strategy

Our partnership focused on building a robust technical foundation, deploying a hyper-local content strategy, and establishing unmatched regional authority.

Pillar 1: Technical SEO Foundation (Month 1)

We began with a comprehensive technical audit and implemented critical fixes to ensure optimal performance, security, and crawlability.

Resolved all crawl errors and fixed over 40 broken internal links.
Optimized the website for mobile-first indexing to cater to patients searching on their phones.
Implemented Physician and MedicalClinic schema markup to provide rich, contextual information to search engines.
Compressed all images and minified CSS/JavaScript files, improving the overall PageSpeed Insights score by 35 points.
Hardened website security by implementing HSTS and additional security headers.
Restructured the site architecture for a more logical user journey and internal linking flow.
Optimized the conversion path with a prominent “Book an Appointment” call-to-action and click-to-call functionality.

Pillar 2: Hyper-Local Content Strategy (Months 1-4)

Commercial & Geo-Targeted Pages: We developed 18 new commercial landing pages. This included 8 core service pages (e.g., “Dental Implants,” “Gum Disease Treatment”) and 10 new hyper-local geo-pages to target patients in specific surrounding cities and towns.
Educational Content Hub: We researched, wrote, and published 20 new, in-depth blog posts. This content was designed to address common patient questions, build E-E-A-T (Expertise, Authoritativeness, and Trustworthiness), and capture valuable long-tail search traffic.

Pillar 3: Regional Authority & Trust Building (Months 1-4)

Guest Post Backlinking: We executed a targeted outreach campaign to secure over 20 high-quality guest posts from reputable medical, dental, and health-focused publications, significantly boosting domain authority.
Citation Building: We built and standardized 80 local citations across major platforms and medical directories, ensuring absolute NAP (Name, Address, Phone Number) consistency.
Google Business Profile Optimization: We fully optimized the clinic’s Google Business Profile with new posts, services, and Q&As to dominate the local map pack.

Quantifiable Performance Results (After 4 Months)

Our strategic, data-driven approach produced the following significant results within the first four months of the engagement:

Top Keyword Rankings: The clinic moved from page three to the #1 ranking on Google for its main, high-value keywords.
Organic Traffic Growth: Monthly organic website users increased by 300%, growing from 200+ to over 800+.
Keyword Footprint: The number of ranking keywords in the top 100 search results expanded from 92 to 404.
Local Visibility: The clinic achieved a 145% growth in Google Business Profile impressions, leading to more direct calls and direction requests.
Lead Generation: These improvements have led to a substantial increase in qualified appointment requests, solidifying the website as a primary channel for patient acquisition.

Top Performing Keyword

This results demonstrate the effectiveness of our tailored approach in enhancing the client’s online presence and connecting them with more Patients seeking their expert care. We are proud of the progress achieved and are confident that continued collaboration will yield further success.

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Realdrseattle® is a data-driven digital marketing agency dedicated to helping ambitious businesses go beyond & capture their market.

You can contact us at (206) 787 – 0784