Your business goal is to help people lose weight and live healthier, happier lives. Sounds easy enough to market, right? The truth is that marketing any service–especially those related to health and wellness–can be a huge responsibility. You’re offering people a life-changing product. You need to find ways to introduce them to the service while also showcasing your business. This means advertising your clinic, producing content that ranks on search engines, and designing a user-friendly, informative website (it doesn’t hurt if the design is sleek and stylish, either).
A healthcare marketing agency can increase awareness of your brand through ads. Sometimes these advertisements target everyone, sometimes they focus on a group of people who have expressed interest in ads similar to yours. Targeted ads give you a better chance of converting leads–turning them into actual patients. Once you see an increase in new patients, it’s important to keep them engaged.
Before teaming up with convoia, some of our clients had a tough time navigating the rules of search engines. After all, sites like Google are constantly changing their algorithms. Most of these changes won’t affect a website’s ranking or the content it produces; however, the big updates do impact these things. It’s a full-time job keeping up with these changes–in fact, it usually takes a team. That’s where a medical weight loss marketing agency can be a valuable tool.
Check out some of convoia’s success stories to learn more about how we’ll approach your unique business needs.
We don’t just want you to take our word for it; we want you to hear from our amazing customers about their experience with our plastic surgeon marketing team.
A medical marketing agency can take the strain off your day-to-day. You’ll be free to focus on your patients and your business while we work to draw in new clientele. Here are just a few ways you’ll benefit from working with convoia.
The main goal of any business is to get more clients. Your weight loss clinic is no different. How can we help you amp up interest in your clinic? We’re glad you asked.
When it comes to medical weight loss centers, there’s no more effective way to get new clients than digital advertising. Electronics are such a big part of our lives–we use them for work, school, downtime, and communication. It just makes sense to use them as a marketing tool.The techniques we use at convoia can help boost your online visibility and bring in new patients. We’ll provide your clinic with a personalized approach and tailor our best-in-class digital marketing strategies to your needs.
When you sign on with convoia, we’ll do a full audit of your website, along with your current SEO and marketing practices. We can also prioritize embedding your landing pages with SEO to help optimize your website. That’s a fancy way of saying that when people Google “weight loss clinics near me,” your website will show up on the first page of search results.
We’ll take steps to implement local SEO to make your website rank in your area–right where your potential clients live. You can also expect us to start a link-building campaign to tie your website in with other reputable sources (which helps you rank even better in search results). The next step is to start creating engaging content, including:
Pay-per-click marketing is a type of performance-driven inbound marketing. That means you only pay if you get the results. In the case of PPC, clicks are your result. The more people that click on your ad, the more times you’ll pay–and the more potential clients you draw to your website.
At convoia, we use geofencing ads. When people get close to your clinic and start using their phones, your advertisement will run on their devices. Think about the ads you see for local shops on Facebook or Instagram–that’s geofencing.
We leverage real-time marketing insights for your business. That means we’re always monitoring things like click-through and conversion rates (how many people are seeing and interacting with your ad) and cost per acquisition (or cost per click).
It’s not just about advertising on social media. To boost your business’s visibility, you’ll have to be more than just another weight loss clinic. You need a marketing plan that lets you lean into your company’s brand and message. Something that helps you stand out from the crowd. That’s what a marketing agency can do for you.
We may need to run a few test posts to see what works and tweak a few things here and there. We’ll alter the frequency, timing, tone, and language we use to see what resonates with your audience–and gets you new clients.
Your brand is how you present your business to the world. It’s the backbone of your weight loss clinic. What are the primary ways to expand and grow your brand?
A user-friendly website is one of the first steps in branding. When you choose convoia, you work with a professional team of web designers and developers who can make your website look great and run smoothly.
Here’s what you’ll get in terms of web development:
A user-friendly website is one of the first steps in branding. When you choose convoia, you work with a professional team of web designers and developers who can make your website look great and run smoothly.
Online reputation says a lot about a business. One of our strategies is to request reviews from satisfied clients so we can help you build an honest and accurate representation of your weight loss clinic and services. We’ll also make sure to use widgets to showcase patient testimonials, giving them a stylish, attractive, and prominent place on your website.
To help get your website to rank, we’ll submit it to a listing network of over 1,500 sites, including mapping services, apps, and directories. Other steps we’ll take towards citation building are removing any duplicate listings of your business, fixing any inaccuracies in the name, address, or phone number of your clinic, and getting your clinic to rank higher than your competitors.
Our local marketing includes using Google My Business to raise community awareness of your company. Things like local packs and organic/map results on search engines can improve your Google ranking in your area and make your clinic more visible to internet users.
The next step is all about turning potential clients into faithful customers. For that, we’ll use customer acquisition platforms like email campaigns and our own invention–Price Simulator. This gives website users the chance to find out more about your services and prices while allowing you to reach out to them with more information.
We’ll also supply convenient and straightforward ways to book appointments on your web pages so you never miss a potential client.
You’ll be putting yourself at an advantage by using convoia for your marketing needs. Why? Because we have successful industry experience in weight loss and semaglutide marketing. You don’t have to take our word for it when we say we can help your business thrive. Our track record speaks for itself. With our data-driven approach, we’ll be able to keep you in the know when it comes to how and where our techniques have worked for your clinic. You won’t be left in the dark about the steps we’re taking to get your business on top, either. We’ll fill you in on every move we make. If something comes up, our team is always available to discuss any questions you may have.
Your weight loss clinic is part of a billion-dollar industry. It only makes sense that you’ll have to spend a little money to make money. The average amount a weight loss clinic in the USA budgets for advertising is $4,300 per month. If you have a website that needs a complete overhaul or you’re looking into building a new one from scratch, you should expect to pay a little more in the short term to get things up and running quickly.
What’s the one thing everyone seems to have with them wherever they go? If your first thought was “cell phone,” we’re on the same wavelength. Why are we so attached to our phones? Because they supply us with a way to do almost anything, including communicating with anyone at any time.
The average person spends over four and a half hours on their phone each day–and that doesn’t include phone calls. Two and a half of those hours are dedicated to social media. That means more than half of smartphone use is devoted to scrolling, liking, and commenting. Running an ad campaign on social media can bring your clinic directly to your target audience while they’re posting vacation pics or cyber-stalking their ex.
You’ve heard the phrase, “It’s just business.” Well, sometimes business can be rough. If you run into an issue that has damaged–or could potentially damage–your weight loss clinic, a healthcare marketing agency can help.
Sometimes companies have negative experiences with clients. We can help you navigate these circumstances and support your business through them.
Google frequently changes its algorithm and guidelines, which could leave you falling in rankings or even prevent you from advertising. No matter the situation, we’ll work to resolve any issues that come up and keep your website ranking in search results.
If you’re starting from scratch and don’t have much of an online reputation, it might take as little as ten to twelve weeks to see results from SEO and digital marketing.
On the other hand, if you’ve run into some bad luck and have a less-than-great online rep, it can take six months to one year to rebuild your reputation.
You won’t have to look too hard for a weight loss marketing agency, but you will have to search for one who genuinely cares about your clinic’s success. Weight loss marketing can be a tricky thing, but you’ll be safe with our team. We’re highly experienced in the field of medical and weight loss marketing–and we have the case studies to prove it.At convoia, our clients are the priority. When you work with us, you get an entire team of professionals who are dedicated to helping your company–and your clients–thrive. Schedule a call with us today or send us a message and ask about a free consultation.
