It may sound like good medical marketing to say that the best way to grow your practice is through more advertising and exposure. We’ll let you in on a little secret: it isn’t about how many people see your ads; it’s about who sees them.
People searching for a medical clinic know what they want from the results. They want to find a qualified professional to help them achieve their goal–whatever that may be. Whether they’re looking for a weight loss clinic, a plastic surgeon, Botox treatments, or a chiropractor, the best way to make sure they’ll find–and choose–your practice is to learn more about your potential patients.
Branding is all about making it clear what your practice offers and showcasing it in a way that highlights your unique abilities. Sure, there are several other businesses in the area similar to yours. But you can provide an experience that’s different from all the rest. A healthcare marketing agency knows how to use that to your advantage.
It isn’t just about your practice’s message; it’s about presenting that message to your potential clients through advertising. Tools like Google and Facebook Ads, plus geofencing (location-based) advertising, can go a long way toward putting your medical practice in front of future patients.
Whether you’ve been working on your brand for a while or you’re ready to have someone start you off on the right foot, convoia will build your brand, develop a solid and eye-catching advertising plan, and send it out for the world to see.
There’s a specific type of marketing that’s useful to the medical industry–service line marketing. This strategy is similar to digital marketing. Marketing agencies like convoia use different platforms to showcase your practice. Channels like social media, a professional website, written content, and image and text ads are all methods our marketing team uses to promote your practice.
With service line marketing, we take it a step further. We won’t just build your website and then hope for the best. We’ll keep up with the results and analyze the key players, including:
Speaking of new patients, that’s the ultimate goal, right? You need to make it clear that you can offer people a more elevated experience. How can you do that? A good place to start is learning how to engage with your audience. Don’t just tell them what you do; you can show them, too. And when you can’t show something (like a sensitive medical procedure), you can describe it through writing. Videos and landing pages of procedure walkthroughs can go a long way toward making patients feel more informed. This can lead to a higher confidence in your practice and an increase in consultation appointments for your practice.
You don’t just want to attract everyone in the area to your practice; you want to focus on bringing in the people who are genuinely interested in the services you offer. You want those people to become patients–and even repeat patients.
If your clinic specializes in short-term treatments (and you won’t have as many repeat patients), then you want to make sure the patients you treat have such a good experience with your clinic that they will recommend it to all their friends. Word-of-mouth referrals are worth a lot in the medical industry and are a valuable tool in medical growth marketing.
We don’t just want you to take our word for it; we want you to hear from our amazing customers about their experience with our plastic surgeon marketing team.
The convoia® marketing team doesn’t take the same approach with every client. We tailor our methods to work with your practice. If you have a marketing issue, you’ve come to the right place. Our team will brainstorm until we find a solution. We want to see your practice succeed as much as you do.
How can we help you with marketing problems? Well, we’ve spent a lot of time listening to our clients. When they tell us about previous roadblocks they ran into while exploring medical practice marketing, we usually have a solution. If we haven’t faced the problem before, we research it until we understand how we can overcome the issue. It’s a simple approach, but sometimes, it involves some very complex steps before we find a resolution.
You don’t have to stress over your practice’s marketing plan. You’ve got enough happening in your life. Taking on the behind-the-scenes technical marketing tasks is our job (you know, once you sign our contract).
So, what exactly is the “technical” stuff? (We’re glad you asked–it gives us the chance to show off a little.
We’ll research common keywords and embed them into your content to make your website rank higher in organic searches. There’s nothing quite as useful as medical SEO to get your content in front of the right people.
You won’t just get a website; you’ll get a customized site that shows off your unique practice in a professional, stylish way.
You know those ads you see all over the internet when you’re just trying to read a news article or get a recipe for enchiladas? They’ll look a lot more appealing when they list your practice’s services and phone number on them.
We all check social media from time to time. That’s why a healthcare social media page is one of the best tools to promote your practice and engage with your patients.
Direct contact with patients is important, too. An email marketing campaign can help raise your engagement rates among your current patients. It can also be great for sending out promotions and other deals to help with growth activation.
Landing pages, blogs, videos, and images all share the crucial role of giving your patients an inside look into your practice. Written and visual content can answer questions about your services and give potential patients a better idea of what you have to offer.
You won’t have to look far to see how we’ve helped clients in the past. From medical spas to plastic surgeons, we’ve marketed just about every medical practice in the industry. When you partner with us, you’ll get more than the services of a marketing agency; you’ll get a team that will work hard to make sure your practice thrives.
If you’re wondering if we can actually produce the results we promise, you can check out our client case studies to see some of convoia’s success stories.
You’ve read about the marketing tools convoia® uses, but what can our techniques do for your practice?
You can look at the statistics and benefits of marketing all day long. That doesn’t really give you a better understanding of your specific circumstances–or how a medical marketing agency can help. Let’s look at the perks you can expect when you choose our team.
Maybe you’ve never considered marketing before, but you think it might be time to give it a try. Maybe you’ve tried other marketing agencies and haven’t liked their one-size-fits-all approach. At convoia, our team wants you to know that you’re not just another medical practice. We genuinely appreciate each of our clients and prioritize their business.
With a large marketing company, you can start to feel like you’ve been put on the back burner–especially if it’s difficult to get a response when you call or email. You won’t have that problem with convoia. We pride ourselves on providing quality customer service, staying in touch with you throughout your marketing campaign, and answering whatever questions you may have.
The medical industry is extremely competitive. Sometimes, you need a little help–something to elevate your practice. Marketing is a powerful tool when it comes to growing businesses. These days, companies have hundreds of options for their marketing needs (if they don’t already have an in-house marketing team).
But you don’t run just any business; you run a medical practice. So you don’t just need a regular marketing agency; you need a medical marketing agency. And why not choose the best?
Add your practice’s name to the list of convoia’s successful clients by booking a free growth session today. Give us a call at (206) 787-0784 or schedule your free consultation online. We’ll ask you some questions about your practice, review your current website (if you have one), and help you see what convoia can do for you.
